The leader in care and services for the elderly, announced its new brand, DomusVi, marking the end of the integration of the two operators Geriatros-SARquavitae within the group DomusVi.

For Josefina Fernández, CEO of DomusVi in Spain "With this new name we have reached an important and symbolic milestone by merging the talents of the two main companies in the sector in Spain to open a new chapter".

In front of the group's employees gathered for the occasion, she explained "We have decided to associate with this new name brand, our signature:" Cuidamos personas (SARquavitae) in buena compania (Geriatros) ", because we wanted to integrate the best of both companies”.

Marketing, Communication & Sales DomusVi Group Vice President Julie Gregoire said at this occasion: "We are pleased to announce the name of our new brand in Spain. Beyond the name, we chose the same footprint - the famous DomusVi heart our DNA - as a link between all the brands of the group. More than ever, the 28,000 women and men in the group share the same values, under the same DomusVi brand ".

The green of the logo will be another feature of the brand in Spain. Josefina Fernández explain on this occasion that "green is a color of hope, health, easily identifiable and conveys a very positive attitude."

  DomusVi in Spain with more than 16,000 employees, is the leader in care and services for the elderly with a total of 20,000 places available in 133 residential and day care centers. In addition, it assists more than 45,000 people each year in their homes through home care service and TeleAssistance.